FanDuel has a similar deal in place with the NBA.
DraftKings has reached similar partnerships with the MLB, the NHL and the PGA. This is the first partnership of its kind for the NFL. DraftKings will also gain access to NFL branding, video and stats for its daily fantasy product. The press release explains DraftKings and the NFL will cross promote one another through the DraftKings app and NFL media properties, collaborate on content and product offerings and more.
In a press release issued Thursday morning, the NFL announced it has named DraftKings as its first ever Official Daily Fantasy Partner. is now the official daily fantasy partner of the NFL.
